One year after announcing their plans to merge, Publicis and Omnicom have ended talks and called off the event. According to an article in Deal Book by David Gelles, relations between the two giants were chilled and the firms had simply not progressed through the most basic phases of the due diligence phase of the deal, failing to even get to the stage where they shared copies of client contracts with one another. Thus ends what would have been one of the industry’s largest deals and probably its most complex … Read More
Marketing Math 
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