Good news for the U.S. advertising industry as revenues are expected to grow 2% in the first quarter and 7.6% for 2019. This according to Standard Media Index (SMI).
Of note, SMI data is generated from raw invoices — actual dollar amounts spent on each ad buy — from five of the seven media agency holding groups and independent media agencies … Read More
The purpose of this article is not to analyze “why” the average tenure of client – agency relationships have declined precipitously over the last few decades. Sadly, research conducted by Michell and Sanders in 1995 indicated that a majority of these relationships lasted “no more than” five years. Many speculate that the average tenure today […]
With the rise in digital advertising budgets and the dramatic expansion in the level of inventory available from publishers, advertising agency holding companies have developed a viable alternative to ad exchanges for securing a portion of their clients’ digital media inventory needs. This is being done through the use of agency trading desks. Simply put, […]
When it comes to Marketing Services sourcing, the short answer is no. Driving costs down is an important element of strategic sourcing but not at the expense of brand building, customer acquisition and revenue growth. Procurement professionals must take a broader view of their role in the marketing services supply chain if they are to […]
AARM
Advertising Audit & Risk Management
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Marketing Math
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