Tag Archives: Dr. Fou

Bots Don’t Buy Products or Services. People Do.

22 Jun

digital media fraudIs human viewing of your ad message important to you? Then, whether as an advertiser and or their agent, investing in programmatic digital media is deserving of a renewed level of scrutiny. Why? Because as Dr. Fou contends in the following article, purported efficiencies and low CPMs are meaningless if bots represent the source of a marketer’s ad trafficRead More

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